Mads Friis

I am a happy camper who tries to live life to the fullest. I have always been interested in personal growth and high performance. From playing different sports at a high-level from a younger age to discovering books by the Dalai Lama to Anthony Robbins. The journey led to me completing different studies and degrees in Psychology at Copenhagen Business School and Harvard University. In my research, I have found that many of the resources focus 80% on the problems we are facing and only 20% on the solutions. I want to flip this statistic around. 

One of my biggest passions is building health, performance and wellbeing related ventures and projects. Also, exploring what helps individuals feel extraordinary - perform better, live a more meaningful life, and be happy. 

Speaking of my professional journey, I have gone through a rollercoaster of scaling and closing a company myself. Then, I co-built new impact-driven ventures with KRING where one of them reached a solid turnover in a few months and the second one, an AI-driven mental health app, collected 2.000 users after its launch. A few years ago I started Growth Island, a podcast on health and human wellbeing. To this day, I interviewed +100 experts from around the World  - doctors, scientists, psychologists, and entrepreneurs. 

My curiosity, velocity in learning new things, and generous interest in human wellbeing is my biggest motivation to pursue this journey with you. 


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Winning Habits and Routines provides you the tools to mastering your habits and routines. It is a no-bullshit guide of concrete, tested steps you can take to build great habits that stick, or to break those that shouldn’t. 

Start with some of my favorite podcast episodes

Dr. Scott Sherr

Biohacks That the Elite Uses in Silicon Valley and Fundamental Health Tips for All

Listen here

Eric Edmeades

Business freedom and what's standing in your way

Listen here

Greg Potter, PhD

Easy to implement tips for better sleep

Listen here